Tufts University
A clearer path designed to meet prospective students where they are—and guide them toward meaningful futures in nutrition and policy.
A student-centric campaign strategy designed to simplify choice and spark action.
By shaping outreach around real motivations and creating a clearer enrollment journey, the Friedman School transformed how prospective students experience its programs—turning exploration into engagement and engagement into meaningful next steps.
Campaign messaging focused on student ambitions, helping prospects quickly understand how each program supports career growth, research opportunities, and meaningful change.
Video, social, and paid search campaigns created connected pathways—guiding students from first discovery through deeper exploration with content tailored to each stage of decision-making.
With a wide portfolio of programs, prospective students needed a journey that felt intuitive and motivating.
A more student-centered approach emerged—aligning messaging, storytelling, and outreach around real goals, from advancing careers to driving research and advocacy.
