Mass General Brigham

Unifying a world-leading healthcare system into one cohesive digital experience that reflects its scale, expands access to care, and strengthens trust across every audience.

A clearer path between people and the care they need.

Patients, providers, and researchers can now move through a complex health system with greater confidence. The experience reflects the depth of Mass General Brigham’s expertise while making discovery, connection, and access feel more natural.

200%

Increased Organic Growth Across Key Clinical Areas

150%

Increase in Find a Provider Usage

30%

Faster Access To Critical Information

40%

Traffic Growth Within Six Months

A consistent design system aligned hospitals and research facilities under one clear identity, reinforcing trust while making the experience cohesive across the network.

Streamlined navigation and a unified provider search brought clarity to complex care pathways, helping patients find services and physicians with greater ease.

As the organization evolved into an integrated health system, its digital ecosystem rose to meet that scale. Content, data, and experience now work together to reflect a leader shaping the future of healthcare.

Unifying a Leading Healthcare System Under One Digital Brand

Mass General Brigham is a not-for-profit integrated healthcare system that engages in world-class research, teaching, and patient care. As the largest hospital-based research enterprise in the United States, MGB faced the challenge of unifying multiple hospitals and facilities under one cohesive and powerful digital presence. They needed a modern website experience that reflected their evolution into a single integrated health system, while expanding reach, simplifying access to care, and elevating their reputation.

Objectives

To consolidate MGB’s diverse hospitals and research facilities into one unified digital platform that strengthens brand recognition, streamlines access to care, and delivers a seamless user experience for patients, providers, and researchers.

Highlights

Unified Brand Experience: Elevated the organization from a collection of individual hospitals to one cohesive health system with consistent messaging and design.
Find a Doctor Tool: Pulled data from multiple sources to create a single, user-friendly physician search experience.
Content Strategy and SEO: Conducted an extensive audit and streamlined thousands of pages to improve navigation and enhance search performance.
Consistent Design System: Standardized the digital identity across hospitals and facilities to ensure clarity and cohesion.
Improved Navigation: Developed an intuitive site structure that simplified user journeys and made care more accessible.

Client

Mass General Brigham

Sector

Healthcare