Liberty Mutual

Creating an SEO-driven content hub built for risk managers, turning complex insurance expertise into a clear, discoverable source of insight and decision support.

Elevating Liberty Mutual from an insurance provider to a trusted authority for risk leaders.

The content hub reframes expertise as strategic guidance, helping risk managers explore challenges, trends, and solutions while positioning Liberty as a business partner rather than just a product source.

A scalable insights hub organizes thought leadership by industry and risk focus, giving decision-makers a structured path to relevant perspectives and solutions.

SEO strategy and information architecture expand discoverability, ensuring Liberty’s expertise reaches risk managers when they are researching complex business decisions.

By aligning content with real-world risk concerns, the platform transforms Liberty Mutual into a resource for strategy and insight, strengthening its role as a thought leader across the commercial insurance landscape.

48%

Increase in Returning Users

40%

Increase in Sessions

Unifying a complex business into one cohesive digital platform.

Liberty Mutual’s U.S. commercial and specialty insurance operation serves a wide spectrum of audiences, from brokers and agents to risk managers and executives, across numerous industries. They approached Mighty Union to create a scalable digital experience that could unify their brand, streamline navigation, and support both marketing and lead-generation efforts. With multiple microsites and decentralized content, Liberty needed a single, powerful platform to clarify their offerings and strengthen their digital presence.

Objectives

Consolidate five disparate websites into one unified digital platform.
Retain strong domain authority while building a scalable SEO strategy for future growth.
Simplify user journeys with intuitive navigation tailored to diverse audience needs.
Create a flexible CMS for easy updates, precise targeting, and scalability.
Elevate Liberty’s brand as a single, powerful leader in the commercial insurance space.

Highlights

Consolidation and clarity: We unified five microsites under one domain to simplify journeys and strengthen brand presence.
Scalable architecture: We designed a flexible platform to support Liberty’s wide-ranging portfolio, from general commercial to specialized insurance lines like marine, terrorism, and fine art.
Intuitive navigation: We built a multi-level navigation system organized around services, not internal divisions, making it easier for users to find relevant solutions.
SEO strategy: We conducted deep research to preserve Liberty’s strong authority and set a foundation for long-term growth.
Insights hub: We integrated a dynamic content hub featuring thought leadership tailored to industries and business needs.
Flexible CMS: We delivered an adaptable content management experience that empowers Liberty’s team to update, tag, and expand content.
Social amplification: We created a LinkedIn strategy and publishing roadmap to drive traffic and reinforce Liberty’s thought leadership.

Client

Liberty Mutual

Sector

Insurance