Fage

Engineering a global web ecosystem that helps consumers find, explore, and buy—while enabling each market to feel truly local.

As FAGE expanded across continents, its digital presence needed to work harder behind the scenes.

Mighty Union built a scalable global platform designed to unify regional sites, strengthen international search visibility, and make it easier for consumers to find FAGE wherever they live.

Localized sites launched across the US, Europe, South America, and the Middle East—balancing unified branding with region-specific language, recipes, nutrition content, and culturally relevant imagery.

Technical SEO and interlinking improved global discoverability, while social integrations and an intuitive “Where to Buy” tool helped guide users from search to store.

A scalable global platform built for localization, discoverability, and conversion.

From architecture to experience, Mighty Union created a digital ecosystem that connects global consistency with regional flexibility—helping FAGE reach new audiences, guide consumers to purchase, and support long-term growth across markets.

82%

Increase in New Users and Year-Over-Year Growth

115%

Increase in New Mobile Users

1.5

Average Minutes Spent On “Where To Buy”

Building a global digital network that feels local

FAGE, a globally recognized dairy company known for crafting yogurts and dairy treats with the freshest ingredients, partnered with Mighty Union to unify its global brand while meeting the unique needs of local markets. The challenge: create a scalable network of websites that deliver universal brand appeal while adapting to cultural, linguistic, and consumer expectations in each region.

Objectives

Launch a global network of websites across the US, Europe, South America, and the Middle East.
Maintain a unified brand identity while localizing imagery, language, nutrition content, and recipes.
Optimize technical SEO and interlinking to improve search rankings in each region.
Provide tools that drive conversion, including a region-specific “Where to Buy” feature.
Strengthen FAGE’s digital storytelling and reinforce its leadership in the dairy industry.

Highlights

Global Network of Sites: Rolled out localized websites with regional content, recipes, and imagery.
Unified Design System: Delivered a brand vision with clean typography, close-up visuals, and immersive videos.
Technical SEO: Improved international visibility with interlinking strategies tailored to each country.
Where to Buy Tool: Enabled shoppers to easily find nearby FAGE retailers by location.
Social Integration: Embedded region-specific social channels at key touchpoints.
Heritage Storytelling: Enhanced “Our Story” section to highlight FAGE’s rich history and global presence.
Scalable Platform: Built on Drupal 8 to personalize the experience for users across markets and devices.

Client

Fage

Sector

Consumer