Aerospace Corporation

An integrated recruitment campaign built to attract the next generation of scientists and engineers to a mission-driven space organization.

Reframing aerospace careers for a new generation of innovators.

Audience insight, employee voices, and modern storytelling helped position The Aerospace Corporation as an accessible and forward-thinking destination for emerging talent.

Employee and intern interviews shaped authentic messaging that highlights real career impact, culture, and opportunity within the organization.

A multichannel campaign delivered video, digital assets, and targeted messaging across platforms where engineers and scientists actively engage.

Strategic storytelling and audience-focused creative expanded the talent pipeline, helping Aerospace connect with candidates who may not have previously seen themselves in the industry.

9,300

New Visitors and Recruitment Site Traffic

5,800+

Hours Watched and Hero Video Engagement

9.2M

Impressions and Campaign Reach

Recruiting Engineers in a highly competitive environment

The Aerospace Corporation, which provides guidance for the nation's space programs, it needed a recruitment campaign to attract a new generation of talent. They chose Mighty Union for its expertise in transforming critical brands and its ability to create a compelling campaign that would resonate with top scientists and engineers.

Objectives

The primary objective was to target and appeal to a new generation of scientists and engineers. This involved creating a new campaign that highlighted what makes a career at The Aerospace Corporation unique and attractive to a millennial and Gen Z audience, moving away from the idea that this industry is only for the top 1%.

Highlights

One-in-one interviews: We interviewed employees and interns to gain a firsthand understanding of what a new generation of professionals sought in an A&D career.
MultiChannel approach: We crafted a multichannel campaign designed to highlight the unique offerings and culture.
Messaging: We created messaging highlighting the unique impact of a career at Aerospace to resonate with new generations.
Asset development: We crafted assets to meet the target audience on the digital platforms it uses most.

Client

Aerospace Corporation

Sector

Aerospace