Kopin

A technology innovator with a legacy of breakthrough display solutions redefined its future under new leadership.

Transforming Kopin from product manufacturer to application-driven innovator.

A revitalized brand aligned strategy, identity, and digital experience around a bold new vision.

A new vision, mission, values, and the tagline “Vision Beyond Imagination” modernized the brand while honoring Kopin’s innovative legacy.

A rebuilt website with expanded market and application content, dynamic video, and custom CMS integration doubled content and significantly increased engagement.

170%

Increase in Site Engagement

57%

Lift in Organic Traffic

Impact

High-Impact NASDAQ & Times Square Relaunch

LEVERAGING A CEO’S VISION TO TRANSFORM A CATEGORY

Kopin sought to reposition its brand following a new CEO’s vision to lead in application-specific solutions rather than off-the-shelf display products. While the company had a strong legacy of innovation, it needed a more cohesive, human-centered identity and digital presence. Mighty Union partnered with Kopin to redefine its brand strategy, refresh its visual identity, and launch a dynamic new website that aligned with its future-focused direction and accelerated engagement.

Objectives

Reposition Kopin as a leader in application-specific solutions, align the brand with the new CEO’s strategic vision, and reinforce its legacy of innovation. The initiative also aimed to humanize the brand, expand digital engagement, and increase visibility among key markets, partners, and investors.

Highlights

Brand strategy: Realigned Kopin’s brand to reflect the new CEO’s vision, repositioning the company as a leader in application-specific solutions rather than off-the-shelf display products.
Identity development: Created a new vision, mission, values, tagline, “Vision Beyond Imagination”, and a refreshed visual identity to maintain Kopin’s innovative legacy while becoming more human- and customer-centric.
Digital transformation: Rebuilt the website with double the content, expanded market and application sections, dynamic video elements, and a custom CMS with third-party integrations.
High-impact relaunch: Launched the refreshed brand with a NASDAQ event and Times Square visibility to generate excitement and market awareness.
Performance-driven engagement: The integrated rebrand reduced bounce rate, increased site engagement by 170%, and lifted organic traffic by 57%.

Client

Kopin

Sector

Manufacturing